Here’s a walkthrough of building a funnel and some of the things you’ll want to consider. This isn’t just Facebook focused but will walk you through some of the steps and help you think about your own funnels.
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Facebook is scoring everything you do as an advertiser, all of this culminates in your ‘ad-relevance score’ – it’s not just about how the audience is responding to your advert there are many factors which contribute. We want our ads to have as much ad relevance as possible., split testing and analysing the results will …
Here we walk you through the campaign setup, and help you understand your campaign budgets. Allocating them correctly can be a challenge as we are not all accountants, keeping things relatively simple is the key and sticking to a system that works for you. We will help you make the most of the new features …
Getting people from a cold audience right through to the point of purchase is an essential skill. We will teach you about funnels and the way to warm your customers up before ‘going for the sale’ – this is a proven method for condensing your audiences into those that will actually take action. Again we …
It’s enormously important to track accurately your return on investment. We will show you what constitutes a good ROI and how you should expect campaigns to develop over time.
Once we have some great creative, we need to make sure only the best converting audiences see our ads. This saves us as advertisers money, more importantly it helps Facebook’s AI work towards meeting our objectives within the campaigns and ad-groups we set up. Let’s learn what matters in terms of how to generate and …
It’s all well and good having an understanding of how to get your adverts in front of the right people, but do they convert? In this section of the course, we are going to get inside the mind of your potential customer, show you what matters and help you understand what makes a great advert.
Pixel use and installation section. This is the fundamental part of Facebook Ads, you have to track your conversions and installation of the Pixel is massively important. We’ve seen many agencies get this wrong and being lazy by just installing the base pixel is a mistake which in the long run will cost you tons …