Archives: Lessons

Ad Testing

Download your copy of this lesson as a PDF here:-

2. Ad Relevance

Facebook is scoring everything you do as an advertiser, all of this culminates in your ‘ad-relevance score’ – it’s not just about how the audience is responding to your advert there are many factors which contribute. We want our ads to have as much ad relevance as possible., split testing and analysing the results will …

2. Ad Relevance Read More »

Understanding ROI from Facebook campaigns

It’s enormously important to track accurately your return on investment. We will show you what constitutes a good ROI and how you should expect campaigns to develop over time.

Creating great adverts that convert into business on Facebook

It’s all well and good having an understanding of how to get your adverts in front of the right people, but do they convert? In this section of the course, we are going to get inside the mind of your potential customer, show you what matters and help you understand what makes a great advert.

The Facebook Pixel

Pixel use and installation section. This is the fundamental part of Facebook Ads, you have to track your conversions and installation of the Pixel is massively important. We’ve seen many agencies get this wrong and being lazy by just installing the base pixel is a mistake which in the long run will cost you tons …

The Facebook Pixel Read More »