Lesson Category: Facebook

Understanding ROI from Facebook campaigns

It’s enormously important to track accurately your return on investment. We will show you what constitutes a good ROI and how you should expect campaigns to develop over time.

Creating great adverts that convert into business on Facebook

It’s all well and good having an understanding of how to get your adverts in front of the right people, but do they convert? In this section of the course, we are going to get inside the mind of your potential customer, show you what matters and help you understand what makes a great advert.

The Facebook Pixel

Pixel use and installation section. This is the fundamental part of Facebook Ads, you have to track your conversions and installation of the Pixel is massively important. We’ve seen many agencies get this wrong and being lazy by just installing the base pixel is a mistake which in the long run will cost you tons …

The Facebook Pixel Read More »

Ad Testing – Facebook, it’s all about the testing

Why do we need to test adverts and continually develop our strategy for Facebook? This is one of the most important lessons in the course, we cannot emphasise how important the continual and consistent testing of your content and ads is.